Summary of America's 1 percent problem Essay Example | Topics and Well Written Essays - 250 words

Summary of America's 1 percent problem - Essay Example vel of inequality in the American society is evident in the income of CEOs vis-a-vis the income of the average worker which stood at a ratio of 243: 1 in 2010 (Stiglitz, 2012, 3). While the top one percent are growing richer by the day, the poor are getting poorer even as the middle class continues to shrink. The problem is so grave that the middle class and the poor are driven toward living in poverty and without a safety net. Furthermore, the level of inequality is so great that economic insecurity even among workers is a reality. While many people believe that the U.S. is a land of opportunities to the extent that poverty is foreign to it, this is not the case according to Stiglitz (2012). He notes that apart from the levels of unemployment, poverty, and economic insecurity being high in the U.S., the standard of living is, in fact, on a decline (14). While several countries including Brazil have made strides to bridge the gap of inequality, the U.S. has done nothing in to reverse the

Marketing Management Essay Example | Topics and Well Written Essays - 3000 words - 1

Marketing Management - Essay Example The company employs about 55,000 people in over 200 countries around the world. In India, Cadbury has been operating for more than 55 years as Cadbury’s India, a wholly owned subsidiary of Cadbury’s Schweppes. It has been ranked 5th in he FMCG sector in a survey conducted by Business World magazine (Scribd, 2009) In India, the company caters to three main segments: 1. Chocolates – Cadbury’s are the market leaders in India in this segment with over 70% market share. The leading brands in this category include the Dairy Milk, Crackle, Fruit & Nut, Temptations, 5 Star, Perk & Celebration Gift Boxes. The company has been able to change the cultural habits of the Indian that has traditional not eaten chocolates (Leahy, 2009). While the company has about 70% share of the chocolates market and about 15% of the food drinks market in India, as far as the sugar confectionery is concerned, Cadbury’s share is a mere 4% share in this category (Value Notes 2009). The sugar confectionery category contributes mere 12% to the company’s revenue and the company is not expecting any major success in the short run. Competitive brands such as Hershey’s of the US are tying up with well known brands such as Godrej in India (Gopalan, 2007). This would give tough competition to Cadbury’s. This report would evaluate the marketing mix of Cadbury’s in India and recommend the marketing mix to augment the sales of sugar confectionery in the Indian market. The confectionery industry is highly competitive in any market and each company has to compete with many multi-national, regional and national brands (Scribd, 2009). Competition revolves around taste, quality, price, packaging and advertising and promotional programs. Globally the chocolate confectionery market is very strong but the sugar confectionary market is fragmented. The Indian sugar confectionery market includes products such as sweets, jellies and